The Farmer’s Market quickly became my favorite weekend activity in Corvallis. I noticed there was very little unity in their designs, and that they didn’t create much of a brand experience for market goers. I created this brand to give the market itself an identity, rather than just a collection of booths and stalls. I also wanted to modernize the brand of the market to make it appealing to Corvallis locals and college students alike. I created a more streamlined website, merch items, cash tokens, and designed a poster template for local artists to participate in.